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Join me every week to get practical, usable, actionable information, strategies and tips for your business.  We discuss everything from social media, time management, marketing and more!

Jan 13, 2025

A Podcast For Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners

Voted one of the TOP 20 BUSINESS TRANSFORMATION PODCASTS of 2021 by Welp Magazine!

 

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Hey there, friends! Welcome back to The Lora Shipman Show! I’m your host, Lora, and in today’s episode, we’re talking about something that can be a huge game-changer for your business in 2025—Time-Saving Social Media Hacks. If you're feeling like social media is consuming more of your time than it should, you’re not alone. A lot of entrepreneurs and business owners struggle with streamlining their content creation process and making it as efficient as possible.

But today, we’re going to change that. I’m sharing actionable tips that you can start using right away to save time, get more organized, and create content that not only gets noticed but also drives results. Episode 345 starts right now!

 


 

Segment 1: Make Social Media Feel Less Like a Chore with a Simple System

Let's face it, social media can sometimes feel like a full-time job on its own. But there’s a secret I am going to share with you! The secret is creating a system that works for you and your business.

Here’s how to start simplifying:

  1. Choose Your Content Formats Wisely: Video, images, carousels, stories... it can get overwhelming. Instead of trying to do it all, focus on one or two formats that will get the most engagement from your audience. Maybe it’s short, punchy reels or eye-catching carousels. This means you’re not constantly switching between different types of content and can batch-create more efficiently.

 

  1. Use Content Buckets: Think of these as your go-to content categories. Break your content creation into manageable chunks. Some examples could be:

    • Educational (tips, how-tos, value-driven content)

    • Behind-the-Scenes (peek into your business or processes)

    • Engagement (polls, questions, fun prompts)

    • Testimonials & Case Studies (let your clients do the talking)

 

  1. This system ensures you’re never stuck asking, “What should I post today?” because you already know the types of content you'll rotate through.

PRO TIP: Listen to my previous episode, number 344 Batching Made Easy - Crush Your Content Goals to help you build out content pillars for your business.

 


 

Segment 2: Automate the Repetitive Tasks

One of the best ways to save time on social media is to automate the tasks that don’t need your hands on them.

Here’s how to do it:

  1. Schedule Content in Bulk: Scheduling is your best friend. Using a tool like Metricool allows you to plan out your entire month’s worth of posts in advance. Set aside a few hours each week or month to create and schedule everything, then let the tool do the rest. This way, you can create content in bulk, keep a consistent presence, and free up your time for more strategic tasks. If you want to check out Metricool for free, I have included a link in the show notes.

 

  1. Use AI for Caption Creation: AI is a game-changer. Instead of coming up with captions from scratch, you can use a tool like ChatGPT to help generate caption ideas or even write drafts based on the content you're posting. The key here is using it as a starting point to spark your creativity, not just relying on it completely. This saves you hours of brainstorming time each week. Remember, you want your own personality and flare injected to every piece of content you create.

 

  1. Set Up Automated Engagement Responses: While you should definitely engage personally with your audience, you can automate basic responses for common questions or inquiries (such as booking, pricing, etc.). Tools like ManyChat or Chatbot on Instagram can help automate direct messages and FAQs, so you're not manually responding to every single inquiry.

 


 

Segment 3: Time-Saving Content Creation Hacks for 2025

Creating content doesn’t have to be a time-cow. The more efficient you are with your creation process, the more content you can produce in less time.

Here are a few hacks to help you create more efficiently:

  1. Repurpose Like a Pro: Repurposing is the ultimate time-saver. If you’re creating a blog, turn it into 3 social media posts. Record a podcast, and use the transcript for captions or posts. Don’t let any content go to waste! Think about how you can use your content in various ways.

  2. Repurposing saves you from reinventing the wheel and helps your content reach a broader audience across different platforms.

  3. Create Evergreen Content: Not everything you post needs to be tied to a specific moment in time. Evergreen content (content that’s relevant year-round) is the gift that keeps on giving. Once it’s created, you can continue to share it, reuse it, and gain value from it. Think about creating valuable resources like guides, FAQs, tutorials, or how-tos that can keep giving you traffic and engagement months later.

  4. Outsource What You Can: If you have the budget, consider outsourcing specific tasks—like graphic design or video editing—to professionals. It might seem like an upfront cost, but it will save you so much time in the long run, allowing you to focus on high-priority tasks like strategy and community engagement.

 


 

Segment 4: Understand the Importance of Analytics and Refine Your Strategy

It’s easy to feel like you’re throwing content out there and hoping something sticks. But the reality is, data-driven decisions will help you refine your strategy and save time on content that’s not performing.

  1. Track What Works (And Do More of It!): Instead of guessing what your audience likes, use analytics to find out what posts, formats, or topics get the most engagement. With tools like Metricool, you can track reach, impressions, engagement rates, and even the best times to post. This allows you to tweak your strategy and invest more in content that works.

  2. Cut the Content That Doesn’t Work: It’s tough, but it’s necessary. If certain types of posts aren’t gaining traction, cut back on them. Spending time on content that doesn’t deliver results is a waste of your precious hours. Stick with what gets the best engagement and aligns with your brand’s goals.

 


 

Weekly Takeaway Challenge:

This week’s challenge is all about content batching and repurposing:

  • Task: Choose one piece of content you’ve already created (a blog, video, podcast, etc.) and break it down into at least 5 new pieces of social media content. These could be carousels, quotes, tips, or even stories.

  • Once you have your 5 new pieces of content, schedule them in advance using a scheduling tool like Metricool.

This exercise will not only save you time but also help you get more mileage out of your existing content.

 


 

Chat GPT Prompt:

Here's a Chat GPT prompt to help you streamline your content creation:

“Give me 5 content ideas based on my audience’s pain points in [insert industry]. These ideas should be easy to create and highly engaging on social media.”

 


 

That’s it for today’s episode, friends! I hope these time-saving hacks help you create social media content more efficiently and get back valuable hours in your day. If you found these tips useful, share the love—send this episode to a friend or leave me a review! I can’t wait to see you in the next one.

Until then, keep working smarter, not harder, and let’s make 2025 your most productive year yet!