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Mastering Holiday Email Marketing: Boost Sales with Every Send

Oct 23, 2024

 

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Hi my friends! Welcome back to the Lora Shipman Show—I’m your host, Lora, and today, we’re diving into one of the most powerful tools for driving sales during the holiday season: Email Marketing. Yep, it’s not just about social media and ads—email is still one of the highest-converting marketing channels out there. And in Q4, when people are primed to shop, a well-crafted email campaign can make a huge difference.

Today, we’re talking all about creating email marketing campaigns that convert—specifically, for the holidays. From Black Friday to Christmas, I’m going to show you how to craft email sequences that grab attention, build anticipation, and ultimately lead to sales.

By the end of this episode, you’ll have actionable steps to create your holiday email marketing plan and quick wins you can implement right away. So grab a pen and a notebook and Let’s get into it! Episode 330 starts right now.

Part 1: Why Email Marketing is Essential for the Holidays


Alright, first things first—why is email marketing so crucial during the holiday season? Let me hit you with some stats. Email marketing has an average ROI of $42 for every $1 spent. And during the holidays, that ROI can shoot even higher. Why? Because your customers are actively looking for deals, gift ideas, and special offers.

But here’s the catch—everyone is sending holiday emails, so you’ve got to stand out. It’s not just about blasting out promotions every week. You need to craft emails that are engaging, offer real value, and guide your audience toward taking action.

So, how do you do that? I’ve got you covered.

Part 2: Crafting Holiday Emails that Convert – 3 Essential Elements


When it comes to crafting holiday emails that actually convert, there are three key elements you need to focus on: Subject Lines, Body Content, and Calls to Action (CTAs).

1. Subject Lines That Grab Attention

Your subject line is your first—and sometimes only—chance to get someone to open your email. During the holidays, people’s inboxes are overflowing, so your subject line needs to stand out. Make it fun, urgent, or enticing. Use emojis sparingly, and be clear about what’s inside.

Examples of Holiday-Themed Subject Lines:

  • “🎁 Exclusive Black Friday Deal: 50% Off Just for You!”

  • “Holiday Magic Inside: Your Special Offer Awaits 🎄”

  • “Last-Minute Gift Ideas You Won’t Want to Miss”

  • “Limited-Time Offer: Free Shipping on All Orders!”

You can also A/B test different subject lines to see what resonates best with your audience.

2. Let’s Talk About Engaging Body Content

Once they open your email, you need to keep them engaged. The body of your email should be short, scannable, and to the point. No one wants to read long paragraphs during the busy holiday season. Make it visually appealing with product images, holiday colors, and clear headings.

Example:
“Still scrambling to find the perfect gift? We’ve got you covered! Our [Product] is the perfect solution for that hard-to-shop-for loved one. Order today and get it in time for Christmas!”

3. Compelling Calls to Action (CTAs)

Your CTA is what drives action. It needs to be clear, bold, and compelling. Whether it’s “Shop Now,” “Claim Your Offer,” or “Get Free Shipping,” make sure your CTA stands out and is placed in multiple spots in your email. You want to make it easy for your readers to click through.

Example CTAs:

  • “🎁 Claim Your 30% Off Holiday Deal”

  • “Shop Our Bestsellers Before They’re Gone”

  • “Get Free Shipping on All Holiday Orders – Limited Time!”

PRO TIP: TEST ALL LINKS BEFORE YOU HIT SEND

Part 3: Step-by-Step Guide to Your Holiday Email Sequence


Now that you know the essentials of a great holiday email, let’s talk about building an actual email sequence. The magic of email marketing is in the follow-up. You can’t just send one email and expect results—you need a sequence that builds anticipation and nudges your audience toward making a purchase.

Here’s a simple 4-step email sequence for your holiday campaigns:

Step 1: Teaser Email

Send this about 1-2 weeks before your big holiday sale or event. The goal is to create anticipation.

Example Subject Line:
“It’s Coming… Our Biggest Sale of the Year 🎉”

Body Content:
Keep it simple. Let your audience know something exciting is coming and to keep an eye on their inbox for the big reveal.

Step 2: Launch Email

This is the big announcement! Share your offer, include your best CTAs, and make the email visually engaging.

Example Subject Line:
“The Wait is Over – Shop Our Holiday Sale Now!”

Body Content:
Highlight your offer, include images of your products, and emphasize urgency with phrases like “limited-time only” or “while supplies last.”

Step 3: Reminder Email

Not everyone will open your first email, so send a reminder a couple of days later.

Example Subject Line:
“Don’t Miss Out! Our Holiday Deals End Soon”

Body Content:
Add urgency here. Mention how much time is left or how fast items are selling out. Throw in a customer testimonial if you can.

Step 4: Last Chance Email

This is the final push, typically sent on the last day of your sale or promotion.

Example Subject Line:
“Last Call: 24 Hours Left to Shop Our Holiday Sale”

Body Content:
Focus entirely on urgency. Use language like “final hours” and “don’t miss out.” Make sure your CTA is super bold and easy to click.

 

ChatGPT Prompts to Brainstorm Holiday Email Ideas


Now, I know sometimes it can be tough to come up with fresh email ideas for every holiday. That’s where ChatGPT comes in! If you’re stuck, use it to brainstorm email ideas, subject lines, or even body content. Here are a few prompts you can try to get started:

Today’s ChatGPT Prompts “Generate 5 Black Friday email subject lines for a skincare brand.”

  • “Write a holiday email promoting a buy-one-get-one-free sale for a boutique.”

  • “Give me 3 ideas for creating urgency in a Christmas email marketing campaign.”

This is a quick way to break through writer’s block and get some creative juices flowing.

Part 5: Next Steps – Your Action Plan for the Week

 
Alright, now it’s time for your next steps. Here’s what I want you to do this week to get your holiday email marketing in motion:

  1. Draft Your Email Sequence
    Start by planning a 3-4 email sequence for your next holiday promotion. Outline what each email will cover and when it will be sent.

  2. Write 3 Subject Lines
    Create three attention-grabbing subject lines for your holiday emails. Make sure to keep them short, clear, and exciting.

  3. Design One Email in Canva
    Canva has email templates that you can easily customize. Create at least one holiday-themed email template that you can reuse throughout the season.

Your Quick Win From Today:
Execute my tips in today’s podcast and by the end of the week, you’ll have a solid email marketing sequence planned and at least one email ready to go. You’ll be ahead of the game with a campaign that’s designed to convert!


I hope you’re feeling ready to tackle your holiday email marketing. Remember, email is one of the most powerful tools you have during Q4, so don’t be afraid to experiment and get creative with it. If you found today’s episode helpful, be sure to subscribe and share it with a friend.  Until next time, you know what to do, Stay Safe, Stay Healthy, but most of all stay social my friend.